La Colombe Coffee Roasters shook up the ready-to-drink coffee category with the launch of foamy Draft Lattes that recreated the rich texture of cafés beverages in a to-go format. Under Chobani leadership, the specialty coffee roaster is now introducing new 11 fl oz Draft Latte cans. “Just as Chobani disrupted the yogurt industry back in 2007, we’re excited for La Colombe to disrupt the high-growth ready-to-drink coffee category with a better choice for people who are looking for more cold coffee options,” says Chobani founder and CEO Hamdi Ulukaya.
The Draft Latte cans are available in Double, Triple, Mocha, Vanilla and Caramel varieties, and these smooth and creamy canned coffee drinks boast the same qualities as Draft Lattes on-tap in La Colombe cafés. “The World’s Frothiest Draft Latte” is made with single-origin Colombian bean coffee and locally sourced fresh milk.
