SLS Dubai, a luxury global flagship for Ennismore’s luxury brands (REVIEW) – CPP-LUXURY


SLS is crafted with the luxury and excellence of a grand hotel, and delivered with a mischievous wink and a sexy little smile. It’s the home of lavish and extraordinary experiences coupled with a playful ambiance. Culinary artistry, theatrical interiors, subversive design touches and unexpected indulgences are at the heart of every SLS property. SLS is one of the most sought after destinations in each location, attracting an exquisite mix of guests, including locals (non residing guests)

SLS Dubai features 254 rooms and suites as well as 371 luxury branded residences. Since opening in 2021, SLS Dubai has firmly established itself as a very distinctive and most authentic luxury lifestyle hotel of the highest calibre. Achieving and maintaining consistency of its very high service standards has been and continues to be essential for the positioning of the luxury hotel in a league of its own. Mention must be made that SLS Hotels is much higher positioned than Hyatt’s Andaz or Marriott’s W Hotels.

Ciel Spa on the 69th floor capitalises on its impressive height, the spa has two outdoor relaxation terraces where guests are served popcorn and dates, and herbal tea that tastes like liquid Battenberg cake. Couples’ thermal treatment areas with plunge pools, steam rooms and experience showers complete the haven. The spa features a relaxation lounge, a couple’s massage suite, jacuzzi, herbal steam rooms, spacious experience showers, custom massage beds, fitness center and much more. Again, it is impressive with a good number of local patrons.

Designed by the award-winning architect Aedas and interior designer Paul Bishop, the 75-storey SLS Dubai is a sky-high cabinet of curiosities. With a most impressive arrival lounge and reception on the 71st floor, SLS Dubai features not one but two rooftop infinity pools, a sky-high speakeasy, a luxury spa with 65th-floor terraces, a steakhouse concept by the famous butcher Dario Cecchini and the emirate’s first female-led Italian restaurant serving pasta that would make any mama proud.

Located on the 71st floor, S Bar Dubai is spectacular at sunset when the light hits its golden sofas. Party the night away at Privilege, the rooftop nightclub, or Smoke & Mirrors, the hotel’s speakeasy for those in the know: both offer dazzling views over Downtown Dubai. Do not miss EllaMia on the ground-floor. With a refined setting, EllaMia is a sophisticated coffee bar, also serving freshly-baked sweets, macarons, cakes and pastries. Bringing a sense of cute with its crisp, white interiors, EllaMia is the perfect spot to enter a mid-day daydream with a cup of coffee.

TAMADA is an immersive new destination showcasing Eastern European cuisine with a flair. Curated by the globally renowned architect Laleh Amir Assefi, TAMADA promises visual brilliance, culinary excellence, and an unparalleled ambience. Celebrate Dubai’s cultural vibrancy and diverse palate by savoring caviar and clinking glasses to the rhythmic cadence of captivating music. TAMADA is a collaborative masterpiece by SLS Dubai and 7 Management.

With a global shortage of staff at luxury hotels, SLS Dubai seems to have found an ideal strategic approach, with most of the staff remaining loyal from the opening day. The team is passionate and dedicated, enthusiastic and proud to work for  SLS. Staff are attentive and most importantly authentic, and most often, they are also intuitive. You will be greeted with a smile and a kind gesture throughout the entire hotel. Housekeeping is of the highest luxury standards I have ever experienced in 16 years and more than 480 luxury hotels reviewed!

Despite its entertainment allure, you will always find a venue or a space which is most serene – and you can relax or unwind. The hotel is also attracting families as well as business travellers, who may be on a ”bleisure” stay (many accommodations have a business desk). The hotel is dog friendly, which is extremely rare for Dubai. Do not miss the breakfast and the Saturday Brunch – food is exceptional and be prepared to be genuinely pampered and well taken care of.

Ultimate desirability is ideally met with value and value in luxury is more important than ever. The fact that the hotel is keeping its relevance in Dubai’s highly competitive luxury hotel market, is truly impressive. Attracting the trendiest crowds in Dubai has been paramount to the success of the SLS Dubai. It is no surprise that over 50{37471d21a8c4ca072ce05e5c1dfbdaec01ff2ef8391827b0199be0aecce32fae} of guests are repeat guests.

Oliver Petcu in Dubai

SLS Dubai

 

 



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