Louis Vuitton has opened its first chocolate store in China at Shanghai’s Taikoo Li Qiantan shopping mall ahead of Qixi, the Chinese version of Valentine’s. Le Chocolat Maxime Frédéric is the fourth location after the openings in Courchevel, Paris and at Singapore’s Marina Bay Sands.
The chocolate shop, with interiors that exude a tropical garden ambience, also features a floor-to-ceiling wooden trunk display section. The Vivienne mascot and its pet lion, The Petula, are shown in various scenes that complete the playful setting.
All chocolate offerings, stamped with signature Louis Vuitton motifs, are directly flown in from Paris, made using high-quality ingredients and an attention to handcrafted workmanship, just like its iconic trunks, according to the company.
The crown jewel of the shop is a Vivienne on Malle item, which showcases the craftsmanship of intricate chocolate gear mechanisms, down to the millimeter, according to Maxime Frédéric, the head pastry chef of Louis Vuitton’s pastry operations.
Occupying a petal monogram-shaped stand-alone space at the heart of the mall, the chocolate shop was formerly home to Louis Vuitton pop-ups that sit adjacent the mall’s Louis Vuitton flagship, the brand’s newest store in the city.
“We want to get inspiration from local culture and lifestyle,” said Frédéric “In the future, we will definitely bring some customized creations for Shanghai, such as for Chinese New Year.
Louis Vuitton opens in Shanghai its first chocolate boutique in China
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