International Women’s Day shared artwork on Facebook Sunday, March 8 is International Women’s Day this year, and luxury brands around the world are celebrating with a variety of different promotions and events. The holiday gives brands the opportunity to express their appreciation for women as well as to market to …
Author: Kay Sorin
Gucci shadows songwriting journey while beginning its own evolution
Gucci’s Lady Web handbag is the focus of the campaign Italian fashion label Gucci is musing on the creative process with a short video that features Swedish singer-songwriter Lykke Li. In the film, the singer croons her popular song “Just Like A Dream” while modeling some of …
Giorgio Armani Beauty urges women to say yes
Cate Blanchett models for the Giorgio Armani Si print campaign Italian fashion label Giorgio Armani is challenging women to say “Sì” to new adventures and especially to the brand’s new fragrance of the same name. “The Courage to say ‘Sì’” shows a number of women in various …
Burberry courts Japanese consumers with live-streaming app
Burberry campaign starring British actress Emma Watson British fashion house Burberry is live-streaming its upcoming Prorsum women’s wear autumn/winter 2015 show thanks to a partnership with Japanese social application, Line. The two companies are teaming up to allow Line users who follow Burberry’s official account to watch the …