Each year, Spanish-speaking sports fans can usually find one Spanish-language simulcast of the Super Bowl. This year, there will be two.
Fox Corp.’s Fox Deportes and NBCUniversal’s Telemundo will each produce separate broadcasts of Super Bowl LIX in 2025, the companies said Monday, in an unusual arrangement. The move gives NBCU a chance to generate both Super Bowl audiences and advertisers in a year when Fox would typically have both to itself, because it has rights to telecast next year’s event.
“Delivering live NFL games in Spanish is key to reaching the large and rapidly growing Spanish-speaking NFL fan base,” said Hans Schroeder, the NFL’s executive vice president of media distribution. “We are constantly looking for ways to expand access to our games and reach more fans, and this partnership is another step forward. We are excited for the experience that Fox Deportes and Telemundo will create for Super Bowl LIX.”
While the English-language telecast of the Super Bowl typically generates the biggest audiences for the event, more attention has been paid in recent years to the potential of a Spanish-language broadcast. TelevisaUnivision earlier this year produced more than 90 hours of new programming leading up to its broadcast of Super Bowl LVIII, an event to which Paramount Global had English-language rights.
The NFL, which in recent years has placed new emphasis on getting its matches in front of new audiences, has also put the Spanish-language broadcast of the Super Bowl under new scrutiny. The league has been considering “how we can continue to serve our fans that want to engage in a Spanish-language format,” said Schroder, during an interview with Variety earlier this year. “We are going to look for opportunities where we can do more in this space, and be very selective but very smart.”
Fox Deportes was the first network to air the Super Bowl in Spanish in the United States in 2015. The Super Bowl in New Orleans will mark the network’s fifth Super Bowl broadcast, the most of any Spanish-language network. The cable outlet plans to air four regular-season games, including one featuring New York Giants squaring off against the Dallas Cowboys on Thanksgiving. Fox Deportes will also air one NFC Wild Card Game, one NFC Divisional Game and the NFC Championship Game.
Telemundo. meanwhile, was the first to broadcast Spanish-language Super Bowl LVI in 2022.Telemundo Deportes produces and distributes exclusive Spanish-language coverage of NBC’s “Sunday Night Football” games, which air on Telemundo, Universo TeleXitos and Peacock.
Telemundo will broadcast a Spanish-language version of Super Bowl LX in 2026, when NBCU has rights to to the game. No word yet on whether it plans to share.
