Last week, a new museum opened its doors in London. The private museum under the name Moco Museum London is conveniently placed at the prime Marble Arch site, the heart of London, promising a unique visitor experience with “iconic” pieces of contemporary art. Moco Museum occupies 25,000 square feet on the building’s three floors. This is the third Moco site, with the first two located in Barcelona and Amsterdam.
The Museum’s creation was funded with a £15m investment, but the project is planned as a self-funded entity that will cover 100{37471d21a8c4ca072ce05e5c1dfbdaec01ff2ef8391827b0199be0aecce32fae} of its expenses through ticket sales. Its primary specialization is modern and contemporary art, and the target audience it aims to attract is the Instagram-hooked 18-35-year-old age group.
About the Concept
Moco Museum’s founders are the former gallerists from the Netherlands, Kim Logchies-Prins and Lionel Logchies. The duo used to run a commercial space, Lionel Gallery, which hosted up to 1,000 visitors per day. After closing that commercial project, they started thinking of a private museum concept that would unite cutting-edge artists and collectors under one roof.
The couple’s first museum opened its doors in Amsterdam in 2016, and the second museum followed four years later. After four more years of preparatory work, the Moco family welcomes a newcomer – the museum in London. While the two existing Moco museums have already welcomed over one million visitors over the years of their operations, the London project is expected to attract over 300,000 visitors within one year.
Moco Museum London: Key Highlights
So, what will you see at Moco Museum London if you schedule a visit there? What unique art pieces does it currently have on offer? You’re sure to enjoy many iconic works by such famous artists as Jeff Koons and Andy Warhol. For example, Koons’ famous steel balloon work, Balloon Venus, and the 2003 Monkeys (Ladder) painting are there on display.
Another signature artist represented in Moco Museum is Jean-Michel Basquiat. His bold lines and aboriginal Caribbean motifs enjoy great popularity among contemporary art enthusiasts.
What’s more, the Museum features several cutting-edge NFTs and digital artworks on one of its floors. Visitors can also embrace a one-of-a-kind immersive environment by Pulse Interactive, titled Endless Realities, created with the help of mirror structures.
Moco Museum promises a truly unique visitor experience in London. So, it’s time to book a ticket and schedule a visit to this innovative artistic space with a modern heartbeat.
