The energy drinks include the Lucozade Alert Ultimate Energy and the Mango Peachade Zero flavors, which are each packaged in 250ml cans. The drink size responds to shopper preferences for energy-boosting beverages in a smaller serving size, which is perceived to be more permissible and suited towards a wider number of occasions. The Ultimate Energy flavor has a guarana taste profile, while the Mango Peachade is an ultra-fruity alternative to other options presently available.
Head of Category Expansion Sunny Beverage & Food GB&I (SBS GB&I) Aoife McGuigan spoke further on the new Lucozade Alert flavors saying, “We’re investing in the Lucozade Alert range to bring the right formats and the right flavours to market and drive even more sales for retailers this year. The research shows us there is strong demand for smaller cans in the category, with 31{37471d21a8c4ca072ce05e5c1dfbdaec01ff2ef8391827b0199be0aecce32fae} of stimulation drinks now sold in 250ml cans. We also know they’re especially popular with shoppers over 25 years old, so can help retailers to unlock new shopper demographics. Our dynamic duo of 250ml cans is certainly set to be a hit with new shoppers looking for a high caffeine stimulation drink, so retailers should stock up now to see sales grow!”
