This article originally appeared on the Evergage blog. Persona-based marketing is a practice that has been trusted by businesses for decades. Traditional research firms have relied on buyer personas to… Read entire story.
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iOS 8 and Lollipop are the best versions to date of Apple and Google’s mobile operating systems, yet that doesn’t mean either one is free of flaws. Both iOS 8 and Android 5.0 crash, and a new study from Crittercism reveals that it’s Google’s OS that is more stable than Apple’s. Continue reading…
If you’re into collecting limited-edition sneakers, Adidas has a new app that’ll employ your phone to help nab new shoes. The Adidas Confirmed allows you to reserve new designs as they become available — but It only works in New York City, for now. …
Not long ago, we reported that Fitbit wasn’t enthralled with Apple’s HealthKit. They didn’t say it was lacking, but they also said they were being a bit more pragmatic about it than some users would hope for. According to a new report, Apple will stop selling Fitbit products in their …